Whakaata Māori Icon



Whakaata Māori (formerly known as Māori Television) is New Zealand’s national indigenous broadcaster. We connect with New Zealand life, New Zealand stories and New Zealand people.

Whakaata Māori continues to inform, educate and entertain a rapidly growing and increasingly broad audience platform across age, gender and ethnicity. Some 80% of our programming is locally produced and many of our programmes are bilingual, in both Māori and English. The majority are subtitled and there is a great variety to appeal to all sectors of the community.

We offer advertising opportunities across our entire range of programming. Of significant benefit to advertisers is our own limit on commercial minutes. At a current maximum of 4 minutes per hour advertisements on Whakaata Māori will have more of a natural “stand out factor”.


We showcase free-to-air, online and on demand content in a range of formats across multiple platforms with our audience - anywhere, any time and on any device.

Our platform of advertising options is geared to delivering performance for the growing list of clients using our channel. Whether that be audience performance of packages, connection with our audience through well considered sponsorships, or measured response through our innovative integrated opportunities, Whakaata Māori is geared to delivering tangible performance and a return on your investment to reach our increasingly responsive and influential audience.

Increasingly the broad realm of our audience is positively connected with many of the key businesses and services available throughout New Zealand.

Why advertise
on Whakaata Māori

1.1 Million




Over 6 Million



Growth in audience engagement YOY

A Uniquely Māori



Contact the sales director: Toni Urlich


Whakaata Māori (formerly known as Māori Television) sells advertising in many different ways, we can find a cost effective solution to your advertising needs.

  • Individual spot sales – programme specific based on rate card.
  • Programme integration
  • Small, Medium and large sales packs.
  • Sponsorships
  • For ratecard and pricing information please contact the sales team on: +64 9 539 7194 or +64 9 539 7095

Sponsorship & Programme Information

Want a programme named after you?

Whakaata Māori (formerly known as Māori Television) offers a range of sponsorship opportunities through the diversity of its programming. As much of our content is locally made we can offer access to the producers, where clients/advertisers are given the opportunity to create ideas with us and the production team.

Sponsorship elements

Advertising sponsorship campaigns vary based on need and strategy, so you can customise your sponsorship to suit based on these elements:
  • Programme naming rights e.g. ‘Hyundai Code’
  • Programme promo’s – Brand placement in the promotional trailers
  • Programme titles - logo integrated into programme title
  • Other Elements
  • Programme association rights e.g. It’s In The Bag, brought to you by UBUY
  • Brand exposure – TV Guide
  • Programme billboards - static logo directly before and after programme
  • Brand exposure – MTS Website and Facebook
  • Still key - Logo placed on screen
  • Competitions and Interstitials

Want to be a part of a programme?

Whakaata Māori can have your brand and product integrated into one of its many locally made programmes and live shows. Don’t just be around the programme, be in it!

Programme Integration Elements

Advertising sponsorship campaigns vary based on need and strategy, so you can customise your sponsorship to suit based on these elements:
  • Product placement
  • Promotional giveaways/competitions
  • Ad-libs
  • Product endorsements

Want to advertise?

Contact the sales director: Toni Urlich