Natalie (Ngāti Raukawa, Te Atiawa) brings over 20 years of experience in broadcast media and marketing, with a focus on creative storytelling and brand development. She currently leads Brand, Marketing and Sales at Whakaata Māori, where she works alongside a talented team to deliver meaningful campaigns that champion kaupapa Māori stories and celebrate te reo me ngā tikanga Māori, and its revitalisation. Natalie has held a range of creative and leadership roles across TVNZ, MediaWorks, and Nine Network Australia, and is passionate about connecting people through thoughtful, well-crafted content. She values collaboration, creativity, and the power of strong, authentic communication.