
Whakaata Māori breaks new ground with the launch of its first-ever commissioned vertical drama series, premiering on @maoriplus YouTube and TikTok channels from 24 September.
Part supernatural drama, part coming-of-age story, KIRI represents a bold step into one of the world's fastest-growing content trends: micro-series designed specifically for mobile-first audiences.
Inspired by the Māori experience of colonisation, the mysteries of the unseen world, and the enduring resilience of Māori communities, the story celebrates life through the eyes of a child whose wisdom far exceeds her years.
Written, produced and directed by Julian and Becs Arahanga of Awa Films, KIRI reflects an unapologetically Māori narrative grounded in whakapapa, te reo Māori, resilience and the mysteries that exist just beyond what we can see.
Set in Wellington during the early 1980s, the series follows a quiet but extraordinary 14 year old girl gifted with the ability to heal through Māori mātauranga.
When word of her powers begins to spread, people seek her out in hopes of finding answers, healing and salvation. But while some see Kiri as a source of hope, others fear what they cannot understand. As authorities attempt to control her gifts, those closest to her recognise that Kiri carries a rare connection to realms and knowledge long forgotten.
Designed specifically for mobile-first viewing, the series unfolds across 10 episodes of three minutes each, offering a cinematic and immersive experience tailored to the way audiences increasingly consume content.
Vertical dramas have rapidly gained popularity internationally, attracting millions of viewers through highly accessible, immersive storytelling experiences optimised for social media platforms. By commissioning KIRI, Whakaata Māori becomes one of the first broadcasters in Aotearoa to embrace the format as a vehicle for indigenous storytelling and language revitalisation.
The series demonstrates how emerging media trends can be harnessed to strengthen cultural connection and audience engagement while creating new opportunities for te reo Māori immersion through entertainment.
Funded by Te Māngai Pāho.